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BUSN - MKTG 317 Spring 2020

MKTG 317 - Spring 2020 Team-Based Assignment

The website provided in the assignment is a great place to start learning about the product and company.  From this site, you can determine the company that produces that particular product. Be sure to check out the company website as well.  

Researching The Company/Organization

Check the Additional Resources section below for news sources as well.

Many of the products in the assignment are produced by private or very small companies and it may be difficult to find information on these companies.  In addition to the product's website and the company's website, try the databases below.  You may have to search for news articles on the product or company, or industry information (sources below).

Researching the Company/Organization - Public companies only

Annual reports and associated company filings for publicly traded companies are available through the company's website - Investor Relations section, through a web search, or through SEDAR and EDGAR databases as shown below:

Additional Resources

In addition to the resources highlighted in "Researching the Company/Organization" above and "Researching the Industry Environment" below, we recommend searching for news articles and journal articles about your company or product within the following databases:

Researching The Industry Environment

Many of the reports and articles found in the databases above will include include information on the industry.   As well, you can search for industry reports through the following databases:

Other Library Guides

You may find the following library guides useful:

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