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BUSN - Writing and Presenting

This guide provides resources to help with business communication, focusing on academic integrity, business writing, presentations, citing and referencing, and using web resources.

Reports for Business Research

Reports are issued by commecial vendors, think tanks, organizations, associations, research groups and more.

Intent: To provide comprehensive and current information to specific audiences such as market researchers, investors, entrepreneurs etc.

Here are some of the report types most commonly used in Business research.

Company reports
 - provide information on a specific company

Industry reports
 - provide information on an industry, often in a specific geographical area
 - often include outlook or forecast for the industry

Analyst reports 
 -
also referred to as "company research"
 - produced by major financial investment firms, these reports are issued for the benefit of investors and financial advisors and discuss the current performance of a company, industry, commodity etc.

Market research reports
 -  produced by market research firms, these reports provide information about a market, product or service, target market, existing and potential customers, competitors and more.

Corporate social responsibility reports
 - produced by organizations or self-published by corporations, these reports include information on a company's initiatives to act responsibly regarding its impact on the environment, community and society.
 - these reports may include a rating system

Country reports
 -
provide country profiles and  information on country commerce, doing business in foreign countries, economic indicators, government structure, society and culture, political risk etc.

Recommended databases to retrieve reports:

Company reports

Mint Global

FP Advisor

Capital IQ (available in the Business Library and Trading Lab)

Business Source Complete - company profiles and SWOT analyses 


Industry reports

Canadian

Passport

Conference Board of Canada

Business Source Complete - Marketline reports

International

NetAdvantage

IBISWorld USA/Canada/China

Passport

Business Source Complete - Marketline reports


Analyst reports

Thomson ONE


Market research reports

Passport


Corporate social responsibility reports

MSCI ESG Research


Country reports

Economist Intelligence Unit

EY Passport

OECD iLibrary

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