BUSN - ENTI 317
What is Competitive Analysis
Competitive analysis is an in-depth analysis of the main competitors in your marketplace, as well as their strengths, weakness, objectives and strategies. This analysis will help you determine strategies to improve your company's competitive advantage.
How to conduct and prepare a competitive analysis By: Edward Lowe Foundation. This in-depth article describes what a competitive analysis is, and how to conduct one. It includes a checklist, as well as a list of additional resources.
Competitive analysis
These resources will help you identify companies involved in specific industry sectors or products. The pdf files are brief tutorials to help with these databases.
- Reference Solutions This link opens in a new windowFormerly known as: Canadian Business Directory, search an extensive database of over 1,000,000 Canadian companies, both public and private. Search criteria includes, geography, industry, number of employees, and more.Reference Solutions, a service of Data Axle, is an Internet-based reference service. The site was designed for use as a reference and research tool for students, job seekers and researchers. Reference Solutions includes 2 business databases: Canadian Businesses and U.S. jobs/Internships. Canadian Businesses provides accurate phone-verified information on every company in Canada. Their files are processed weekly against the National Change of Address Program. Selection criteria include: Employee size, Sales volume, Primary and secondary SIC codes, Executive title, Ticker symbol, and Location type. U.S. jobs/Internships combines the power of Reference Solutions with indeed.com to find jobs with their state-of-the-art mapping tool and view results with detailed business profiles. Selection criteria include: Job title, Company name, and Business type.
- S & P Capital IQAvailable only at Business Library on Stations 13, 14 and the Reference desk. The web and Excel-based platform provides easy access to both real-time and historical information on companies, markets, transactions, and people worldwide.The S&P Capital IQ platform combines deep global company information and market research with powerful tools for fundamental analysis, idea generation, and workflow management. The web and Excel-based platform provides easy access to both real-time and historical information on companies, markets, transactions, and people worldwide.
- Financial Performance Data (Small Business Profiles)(Open Access) Financial Performance Data offers industry-specific income statement and balance sheet data for small and medium sized businesses. This tool allows you to: Estimate the operating costs for new business; View financial performance industry averages; Enter your own financial data to see how your business measures up to comparably sized firms.
- Statistics CanadaSee the following Statistics Canada tables for benchmark financial data and ratios by industry:
1. Table 187-0001: Quarterly balance sheet and income statement, by North American Industry Classification System (NAICS), quarterly (Dollars) at the Canadian level
2. Table 180-0003: Financial and taxation statistics for enterprises, by North American Industry Classification System (NAICS), annually (Dollars) at the Canadian level
3. Table 187-0002: Quarterly statement of changes in financial position, by North American Industry Classification System (NAICS), selected financial ratios and selected seasonally adjusted components, quarterly (Dollars) at the Canadian level.
- Gartner This link opens in a new windowWeb site provides access to Gartner's in-depth market research reports on information technology, product descriptions and comparisons, information on trends, and a calendar of upcoming conferences and events for IT managers, specialists, and business interests. Includes events and webinars. Can be personalized.
These resources will help you learn more about the industry sector you are considering. The pdf files are brief tutorials that will help you use these databases.
- Business Source Complete This link opens in a new windowIn addition to being an excellent source for articles, reports and company profiles, Business Source Complete provides industry reports published by Marketline, Business Monitor International, Barnes and other sources.Business Source® Complete contains far more active, peer-reviewed, business related journals than any other database currently available. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals.
- This product supersedes Business Search Premier.
- NetAdvantage This link opens in a new windowThis site includes a variety of S&P products. Information includes excellent industry surveys with a North American focus.This site includes a variety of S&P products. Data includes both government and corporate bonds, stocks, industry surveys, earnings guide, and mutual funds.
- Passport This link opens in a new windowOnline business information system providing business intelligence on countries, consumers and industries. It offers integrated access to statistics, market reports, company profiles and information sources. Coverage is global, more than 200 countries are researched..
- ProQuest One Business (formerly ABI / Business Premium Collection) This link opens in a new windowIn addition to articles in scholarly, trade and popular publications, ABI Inform also provides other forms of business information including industry reports. After entering your search terms, use the “Document type” limiter to select “industry reports”.ProQuest One Business is an intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. Designed to help business researchers balance theoretical and practical learning, and acquire research skills that will make them successful in their courses and careers. ProQuest One Business content includes: company, industry, and country reports from providers such as Fitch Solutions and Economist Intelligence Unit, and in-depth analyst reports from J.P. Morgan; scholarly journals and ebook coverage from hundreds of publishers; full text of the three major global business news sources: The Wall Street Journal, the Economist, and the Financial Times; and a robust collection of videos.
These resources are excellent sources for current news articles.
- Factiva This link opens in a new windowProvides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.
- Due to license restrictions, access is limited to 6 simultaneous users.
- Interface in English, German, French or Chinese; contents in 22 languages.
- Canadian business & current affairs database This link opens in a new windowCanadian Business & Current Affairs Database combines full text and indexed content from all four subsets (Business, Current Events, Education, and Reference). Content comes from a broad range of Canadian sources and includes millions of full-text articles and records from 1933 to current, providing an ideal research environment for those interested in Canadian current events, business, science and technology, medical, humanities and the arts, and hundreds of topics.
- Canadian Newsstream This link opens in a new windowCanadian Newsstream provides users with unmatched access to current Canadian news content with archives as far back as the 1970s, from over 360 news sources.
- Coverage is selectively from 1985 to the present.
- Includes fulltext of articles.
- Gartner This link opens in a new windowWeb site provides access to Gartner's in-depth market research reports on information technology, product descriptions and comparisons, information on trends, and a calendar of upcoming conferences and events for IT managers, specialists, and business interests. Includes events and webinars. Can be personalized.
- Last Updated: Mar 28, 2024 11:47 AM
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